Social outreach is the key to making more sales on Instagram. You can share the best posts, be consistent with your content, and have 10K followers—but without active outreach, you’ll struggle to bring in more clients […]
If you’re comparing Planoly vs Later, two of the most popular scheduling tools, especially for Instagram, you may be struggling. Both of them provide account analytics, allow you to schedule your content ahead of time, and […]
The “know like trust” (KLT) factor is a marketing concept that is becoming more and more important. The goal is to get your audience, prospects, leads, customers, or clients to understand and eventually believe in your […]
The Instagram Questions feature encourages followers to engage with your Story posts, which in turn, can help you get to know your audience and sell products and services as well.
Most importantly, when followers engage with your […]
Social advocacy is more than just a buzzword—it’s a key focus of marketing that every modern business needs to consider. Social advocacy is composed of two elements:
Public conversations from your brand advocates, like customers, clients, employees, […]
Your Instagram highlight covers may not seem like an important part of your overall Instagram feed. However, if you’re sharing important or valuable information in your highlights, your covers play a major role in whether they […]
Multicultural marketing is not just a buzzword after the past year and a half of cultural disruptions. It’s an important shift in the way brands should be connecting with consumers of all cultures, ethnicities and backgrounds.
A social media marketing audit may seem like something reserved only for big businesses—but businesses of all sizes can benefit. Consumers rank social media as the number one communication network to connect with brands, according to […]
Instagram presets are popular among Instagram users—but do they make your brand less authentic? The short answer: not if you do it right.
Presets are a strategic way to level-up your visual identity and create consistency […]