Organic content marketing to help you stand out as an authentic and authoritative brand.
Do you look at your Twitter data or do you just schedule Tweets to check a box? According to research by MDGAdvertising, only 73 percent of businesses regularly analyze their social media […]
Not all podcast hashtags are created equal. As with any hashtags you use on Instagram, you want to make sure that the ones you choose have less than 500K posts and are relevant to your content. […]
Impressions vs reach—which is more important and how do they differ from one another? Knowing the difference between key metrics like these is critical for making the most of Instagram for your business. Knowing what they […]
Collaborative marketing has always been a valuable tool for brands—and in our digital world, it’s easier than ever. Whether you’re a small business or a global organization, you can leverage this tool to reach larger audiences […]
Social outreach is the key to making more sales on Instagram. You can share the best posts, be consistent with your content, and have 10K followers—but without active outreach, you’ll struggle to bring in more clients […]
If you’re comparing Planoly vs Later, two of the most popular scheduling tools, especially for Instagram, you may be struggling. Both of them provide account analytics, allow you to schedule your content ahead of time, and […]
The “know like trust” (KLT) factor is a marketing concept that is becoming more and more important. The goal is to get your audience, prospects, leads, customers, or clients to understand and eventually believe in your […]
The Instagram Questions feature encourages followers to engage with your Story posts, which in turn, can help you get to know your audience and sell products and services as well.
Most importantly, when followers engage with your […]
Social advocacy is more than just a buzzword—it’s a key focus of marketing that every modern business needs to consider. Social advocacy is composed of two elements:
Public conversations from your brand advocates, like customers, clients, employees, […]
Your Instagram highlight covers may not seem like an important part of your overall Instagram feed. However, if you’re sharing important or valuable information in your highlights, your covers play a major role in whether they […]