Organic content marketing to help you stand out as an authentic and authoritative brand.
I’ve been in digital marketing and community management for 10 years, but am, and have always been, a writer at heart. I specialize in link building, social media strategy and content strategy, using a data-driven approach to help small businesses and entrepreneurs create powerful content to connect with their customers. (Don’t believe me? Check out my fave case study.)
Since my first gig as a journalist for the University of Vermont student newspaper, The Cynic, I’ve been working toward a successful and rewarding career in writing. After being introduced to online content writing, guest posting and social media management at my first job with Business.com, I was able to further hone my skills as an Associate Editor at Active.com. At Active the name of the game was efficiency—with lofty publishing goals of 10 to 15 pieces a week, there was little time for anything but pure production. This environment didn’t leave room for in-depth research, but helped develop my voice and learn to multi-task effectively.
It was at the education startup, Whooo’s Reading, where I was able to put all my previous learning to the test. Within one month of starting, I created a content calendar and strategy, delving into data and research, and ultimately running my own department as a one-woman team. My work included managing guest bloggers and a PR agency, editing and publishing five blog posts a week, creating and sending marketing emails, and growing our five social media platforms.
During my time at Whooo’s Reading, I scaled our blog from 1,100 monthly page views to 140K+ and collectively grew our social channels by 20K+ followers. I also built a guest blogging team of 50+ teachers and education writers, and evolved the blog into a lead-driving tool, generating 200+ highly qualified leads each month.
My past experience has given me a unique and valuable combination of skills I can now leverage to help companies achieve their business objectives. Using a data-driven approach, I can create and execute on content strategies and calendars, grow social media platforms to increase reach, engagement and clicks, and build guest posting programs to drive traffic and positive SEO value.
If you’re ready to see the impact of organic content marketing for your business, take the first step—get in touch with me today.
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