The Digital Marketing Speaker for Wellness Brands
Jessica Thiefels is an interactive and engaging digital marketing speaker who is on a mission to amplify the voices of mental health and wellness brands with her content marketing expertise. Attendees walk away from Jessica’s talks, workshops, and events, whether virtual or in-person, feeling inspired, confident, and ready to take action.
Jessica is such an impactful and inspiring speaker. The MOB Nation had the honor of having her speak at a three day conference and it was a huge hit. Of all the talks I found Jessica’s to have the most tangible takeaways that attendees could implement in their businesses. Jessica’s talks are engaging, thought-provoking, and very valuable. They not only light a fire under you, but also provide you with practical steps, which is a rare combination!
Founder, MOB Nation
How to Leverage The Power of Organic Content Marketing For Your Wellness Brand
Online searches for mental wellness support are at an all-time high. At the end of 2021, Google reported that searches like “affirmations” and “how to maintain mental health” had skyrocketed worldwide. General searches around healing and healthy living have continued to rise into 2022.
If brands aren’t ranking in organic search engines or creating content on organic platforms where potential users are looking for them, they’re missing a key opportunity to grow their brand and boost conversions. This is where intentional content creation, like high-value blog content and niche social media content, can be powerful.
This type of content puts brands in front of the people who need what they have to offer but aren’t searching for them just yet. Bonus, they build thought leadership, brand awareness, and authority in their space at the same time.
At the end of this talk, attendees will walk away with:
- A deep understanding of the value of organic content marketing and why it’s worth investing in.
- Clarity on how to use organic content marketing to stand out in a crowded market.
- Knowledge of the basic principles of organic marketing and how to begin implementing them.
Check out Thrive Through Marketing to get a sense for Jessica’s expertise and voice.
As a digital marketing speaker, Jessica can customize these topics for a main stage talk, a breakout session, or a hands-on workshop.
App Store SEO vs. Web SEO: Why Your Wellness App Needs Both
While app store SEO is important, it’s just as critical that you invest in website SEO as well. In this talk, we break down why that is and share some practical steps for getting started with SEO content creation.
The Importance of Creating Niche Content as a Wellness Brand
Content is Queen, but is it working for you? The wellness market is crowded and content can help set you apart—if you’re doing it well. Are you speaking to your audience or a general wellness audience? Are you creating content your ideal customers actually care about? We’ll talk about the power of niche content and how to take action so attendees can start to create the connection that drives conversion.
How and Why to Create an Integrated Content Strategy
The 5 Pillars of Mental Wellness Branding
To connect with your audience, you need to go beyond checking the box. You need to be vulnerable, tell stories, and create connection. Attendees will learn what the five pillars are and how they can use them as a map to stay on track as they build a long-lasting mental wellness brand that people trust.
Thank you so much Jessica! So many takeaways but the biggest gem for me was your framework that ties my brand pillars to my content creation. It’s going to make a huge difference in my social strategy.
Jessica, this was an incredibly valuable and insightful training! I learned about so many amazing tools and walked away with concrete strategies to transform our marketing and propel our growth!
Thank you so so much, Jessica! Such an amazingly valuable training with many gold nuggets to take away, I have learned a lot. Super grateful to you for sharing your knowledge.
Book Jessica as Your Digital Marketing Speaker
If you need someone to guide and support your audience, providing practical tips and advice, let us know about your event. Jessica loves sharing her expertise and passion for content marketing with wellness brands that want to increase impact and conversions.