Part of the marketing team’s job is to provide sales support, helping the sales team sell your products and services. While there are many ways to support the sales team with marketing assets and copy, one […]
If you want to create more authentic, high-quality content for your brand, you may be wondering how to hire a ghostwriter—with so much else to do, writing blog posts falls to the bottom of your to-do […]
A brand analysis gives you the opportunity to look deeper into your current digital branding so you can optimize, improve, and shift. Even if you have a clear idea of what your brand looks like and […]
A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
There are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]
Community building is key if you want to nurture an audience that wants to buy from you. Community is the ultimate goal of your marketing because it turns one-time customers into advocates and clients into referrals.
Your B2B blog can do far more than increase traffic to your website and landing pages. When you create the right content, it can become part of a sustainable acquisition strategy for your sales team.
Summer marketing may seem worthless—summer is often seen as a slow season for B2B businesses. However, that doesn’t mean you need to slow down production for marketing campaigns. If anything, you should be strategically using this […]