Part of the marketing team’s job is to provide sales support, helping the sales team sell your products and services. While there are many ways to support the sales team with marketing assets and copy, one […]
How to Do a Social Media Cleanse to Reduce Entrepreneur Burnout
OnWe’ve all said it or felt it before, “I’m spending too much time scrolling, I need to do a social media cleanse.” Especially during varying pandemic-related lockdowns, where reports show the increase […]
How to Hire a Ghostwriter to Boost Thought Leadership
OnIf you want to create more authentic, high-quality content for your brand, you may be wondering how to hire a ghostwriter—with so much else to do, writing blog posts falls to the bottom of your to-do […]
The 5-Step Brand Analysis to Refresh Your Content Marketing
OnA brand analysis gives you the opportunity to look deeper into your current digital branding so you can optimize, improve, and shift. Even if you have a clear idea of what your brand looks like and […]
Why You Need a Personal Marketing Plan as a Female Founder
OnA personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
Fall Marketing Ideas to Connect With Your Audience During Harvest Season
OnThere are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]
Community Building: How to Cultivate Connection with Authentic Content
OnCommunity building is key if you want to nurture an audience that wants to buy from you. Community is the ultimate goal of your marketing because it turns one-time customers into advocates and clients into referrals.
An […]
How to Tell Your Story to Attract More Coaching Clients
OnIf you don’t tell your story, how can potential clients connect with you? The secret ingredient in selling your coaching services is YOU. As Thibaud Clement, Co-Founder and CEO at Loomly says, storytelling frames your […]
How to Use Your B2B Blog to Support Sales
OnSummer Marketing Guide for Your B2B Campaigns
OnSummer marketing may seem worthless—summer is often seen as a slow season for B2B businesses. However, that doesn’t mean you need to slow down production for marketing campaigns. If anything, you should be strategically using this […]