Marketing coaching isn’t just for entrepreneurs. Female executives are in a position to amplify their voice, inspire others, and share their passion too—and that requires marketing know-how. Simply sharing within the four walls of your office is a great place to start, but your impact is exponential when you broaden your net.
That might be why organizations like Global Fund for Women have a pledge to amplify the voices of women leaders and activists. The world needs to hear your voice—and marketing coaching is one way to make sure you can in fact reach the world with your message.
If you’re thinking about marketing coaching, consider the five undeniable reasons it’s an investment worth making.
1. Fill the Gap of Inspiring Female Voices
There was already a gender gap in the workforce before COVID. Now, after the pandemic, women are experiencing even more set-backs as they try to grow into leadership positions. McKinsey’s 2020 Women in the Workplace report explains:
“Due to the challenges created by the COVID-19 crisis, as many as two million women are considering leaving the workforce. If these women feel forced to leave the workplace, we’ll end up with far fewer women in leadership—and far fewer women on track to be future leaders. All the progress we’ve seen over the past six years could be erased.”
You’re in the position to tell your story and inspire others, both professionally and personally. Where young hopeful entrepreneurs may see roadblocks, you can provide hope by sharing your journey and how you overcame similar obstacles.
I know what you’re thinking: my story doesn’t matter; I’m not special. That’s where you’re wrong and how marketing coaching can help in more ways than one. Not only will you learn the technical skills, but you’ll also get access to the mindset shifts needed to help you step into your power and own your story.
For example, while you may feel like writing articles about your success equates to bragging. The right marketing coach will properly package your message in a way that’s educational and powerful.
2. Understand the Importance of Branding (Then Nail Yours)
Like it or not, you are a brand. No matter your industry or company, as a leader you represent your organization. You need to digitally present yourself as an individual and in alignment with your business’s overall values, goals, and mission.
By ignoring this, you’re hurting yourself and the business. According to the Lucidpress State of Brand Consistency report, off-brand content can cause market confusion, damage credibility, and hurt lead generation. See the graph below to understand the other ways it impacts your organization.
Marketing coaching provides you with the know-how to build a personal brand that helps you reach a broader audience while staying aligned with your business’s brand and goals.
3. Become a Better Communicator
Marketing coaching will transform you into a better writer, which, in turn, makes you a better communicator and leader.
When you learn how to write well—in other words, how to express yourself on paper powerfully and concisely and to how back up claims with proper support—you’ll notice changes in all areas of your communication.
Whether you’re writing a LinkedIn post, creating a pitch deck, or drafting a company-wide email, knowing what goes into great content will help you in all areas of your work. While you might not think you need this support, a recent survey from Typeset and Mantis Research found that 76 percent of business communicators know what successful writing “looks like.” Yet, only 45 percent rate their content as effective.
The report also reaffirms that editing techniques “have a direct impact on whether your readers trust your content or understand what you’re trying to say.” Take a look at the graph below and note how those with “extremely/very effective” content significantly edit their content more. The good news: you’ll learn the techniques needed to do this in your marketing coaching.
4. Become a Thought Leader
A thought leader is someone who brings unique and powerful insights to their industry and audience. As a female leader, being a thought leader is imperative and marketing coaching allows you to develop yourself as such. While there are many aspects that go into being a thought leader, from mentoring, to writing blog content to speaking at conferences, it’s important to focus less on the how and more on the what.
An Edelman report found that high-quality thought leadership:
- Increases brand recognition and reputation
- Broadens perception of capabilities
- Builds trust
The what refers to the outcome. If you write a blog post, mentor a younger employee or speak at a conference, are you achieving these goals? Marketing coaching will teach you how to do more of this.
When working with me, you’ll learn about the five pillars of thought leadership strategy, which help you understand all the pieces that go into being a thought leader. The goal is to harness your experience and expertise in the ways that allow you to reach more people with greater impact.
Keep Reading: A Complete Guide to Outsourcing Content Marketing
5. Learn the Mechanics
Marketing coaching will help with high-level strategies, along with the day-to-day tasks, like social media scheduling. That same Edelman report found that 58 percent of leaders credit distribution and promotional follow-through for their thought leadership success. In other words, you can write the most relevant and thought-provoking article in your industry, but if you don’t promote it, it doesn’t really matter.
Marketing coaching will help you understand what needs to get done and then help you make a plan for taking action. For example, it might be decided that you need to outsource repetitive tasks like social media scheduling to a VA or your existing support team. It’s key that you don’t add more to your plate, but instead, find ways to share your voice in a way that’s impactful—and effective.
Keep Reading: How to Hire a Ghostwriter to Boost Thought Leadership
Take Advantage of Marketing Coaching
You need to know how to market yourself, your voice and your brand as a female leader. Marketing coaching offers strategies and techniques for branding, communication, and the most critical—mindset. When you work with the right coach, you’ll not only gain actionable advice on how to represent your personal brand but support to gain the confidence to speak your truth and share your message.
You can leverage my one-of-a-kind blend of mindset and marketing coaching through our Femxcutive Branding Program.