A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
There are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]
Community building is key if you want to nurture an audience that wants to buy from you. Community is the ultimate goal of your marketing because it turns one-time customers into advocates and clients into referrals.
Your B2B blog can do far more than increase traffic to your website and landing pages. When you create the right content, it can become part of a sustainable acquisition strategy for your sales team.
Summer marketing may seem worthless—summer is often seen as a slow season for B2B businesses. However, that doesn’t mean you need to slow down production for marketing campaigns. If anything, you should be strategically using this […]
When managing crisis communications, it’s critical that you take two important factors into consideration:
Your customers and their particular needs and wants during an unprecedented time.Your content and whether it is serving that purpose.
When I say content, I’m […]
When putting together your spring marketing calendar, you may find that there’s not much happening this time of year. With few major holidays or events, it can be seen as a slow time. With a great […]
There’s much we can learn from the campaign strategies of the 2020 presidential candidates. In an election year, it seems like everywhere you look—or click—there’s a political ad. While this can be annoying as a consumer […]