A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading

There are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]

Community building is key if you want to nurture an audience that wants to buy from you. Community is the ultimate goal of your marketing because it turns one-time customers into advocates and clients into referrals. 

An […]

If you don’t tell your story, how can potential clients connect with you? The secret ingredient  in selling your coaching services is YOU. As Thibaud Clement, Co-Founder and CEO at Loomly says, storytelling frames your […]

Your B2B blog can do far more than increase traffic to your website and landing pages. When you create the right content, it can become part of a sustainable acquisition strategy for your sales team. 
As

If you’ve been comparing MailerLite vs Mailchimp, you’re not alone. Email marketing programs are one of the top technologies for B2B marketers, with 85 percent using them, according to Content Marketing Institute—and […]

When managing crisis communications, it’s critical that you take two important factors into consideration:

Your customers and their particular needs and wants during an unprecedented time.Your content and whether it is serving that purpose.

When I say content, I’m […]

When putting together your spring marketing calendar, you may  find that there’s not much happening this time of year. With few major holidays or events, it can be seen as a slow time. With a great […]

There’s much we can learn from the campaign strategies of the 2020 presidential candidates. In an election year, it seems like everywhere you look—or click—there’s a political ad. While this can be annoying as a consumer […]