A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
Fall Marketing Ideas to Connect With Your Audience During Harvest Season
OnThere are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]
Community Building: How to Cultivate Connection with Authentic Content
OnCommunity building is key if you want to nurture an audience that wants to buy from you. Community is the ultimate goal of your marketing because it turns one-time customers into advocates and clients into referrals.
An […]
How to Tell Your Story to Attract More Coaching Clients
OnIf you don’t tell your story, how can potential clients connect with you? The secret ingredient in selling your coaching services is YOU. As Thibaud Clement, Co-Founder and CEO at Loomly says, storytelling frames your […]
How to Use Your B2B Blog to Support Sales
OnSummer Marketing Guide for Your B2B Campaigns
OnSummer marketing may seem worthless—summer is often seen as a slow season for B2B businesses. However, that doesn’t mean you need to slow down production for marketing campaigns. If anything, you should be strategically using this […]
MailerLite vs Mailchimp: Which One Should You Choose?
OnIf you’ve been comparing MailerLite vs Mailchimp, you’re not alone. Email marketing programs are one of the top technologies for B2B marketers, with 85 percent using them, according to Content Marketing Institute—and […]
Crisis Communications: 5 Questions to Assess the Customer-Centricity of Your Content
OnWhen managing crisis communications, it’s critical that you take two important factors into consideration:
Your customers and their particular needs and wants during an unprecedented time.Your content and whether it is serving that purpose.
When I say content, I’m […]
The Spring Marketing Guide for Your B2B Content Campaigns
OnWhen putting together your spring marketing calendar, you may find that there’s not much happening this time of year. With few major holidays or events, it can be seen as a slow time. With a great […]
What the 2020 Presidential Campaign Strategies Can Teach Us About Content Marketing
OnThere’s much we can learn from the campaign strategies of the 2020 presidential candidates. In an election year, it seems like everywhere you look—or click—there’s a political ad. While this can be annoying as a consumer […]