The term “eNewsletter” may sound so early 2000’s but the email marketing channel is still alive and well. Despite the many avenues now available for marketing and the popularity of social media, email is a channel […]

Marketing coaching isn’t just for entrepreneurs. Female executives are in a position to amplify their voice, inspire others, and share their passion too—and that requires marketing know-how. Simply sharing within the four walls of your office […]

Authentic marketing is no longer optional—it’s necessary. It’s no longer enough to entice and attract. Modern, post-COVID consumers want more. They’re inundated with digital messaging, social media, and non-stop content. To cut through the noise, you […]

Audience research cannot be ignored if you’re creating content. If you’re writing blog posts or creating social media content based on hunches, assumptions or topics that appeal to you, you’re likely missing out on what your […]

Part of the marketing team’s job is to provide sales support, helping the sales team sell your products and services. While there are many ways to support the sales team with marketing assets and copy, one […]

We’ve all said it or felt it before, “I’m spending too much time scrolling, I need to do a social media cleanse.” Especially during varying pandemic-related lockdowns, where reports show the increase […]

A brand analysis gives you the opportunity to look deeper into your current digital branding so you can optimize, improve, and shift. Even if you have a clear idea of what your brand looks like and […]

A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading

There are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]