The term “eNewsletter” may sound so early 2000’s but the email marketing channel is still alive and well. Despite the many avenues now available for marketing and the popularity of social media, email is a channel […]
5 Reasons Powerful Female Executives Need Marketing Coaching
OnMarketing coaching isn’t just for entrepreneurs. Female executives are in a position to amplify their voice, inspire others, and share their passion too—and that requires marketing know-how. Simply sharing within the four walls of your office […]
The Complete Authentic Marketing Guide to Connect With Your Audience
OnAuthentic marketing is no longer optional—it’s necessary. It’s no longer enough to entice and attract. Modern, post-COVID consumers want more. They’re inundated with digital messaging, social media, and non-stop content. To cut through the noise, you […]
5 Must-Have Audience Research Tools to Create Targeted Content
OnAudience research cannot be ignored if you’re creating content. If you’re writing blog posts or creating social media content based on hunches, assumptions or topics that appeal to you, you’re likely missing out on what your […]
How To Provide Better Sales Support With Marketing Case Studies
OnPart of the marketing team’s job is to provide sales support, helping the sales team sell your products and services. While there are many ways to support the sales team with marketing assets and copy, one […]
How to Do a Social Media Cleanse to Reduce Entrepreneur Burnout
OnWe’ve all said it or felt it before, “I’m spending too much time scrolling, I need to do a social media cleanse.” Especially during varying pandemic-related lockdowns, where reports show the increase […]
How to Hire a Ghostwriter to Boost Thought Leadership
OnIf you want to create more authentic, high-quality content for your brand, you may be wondering how to hire a ghostwriter—with so much else to do, writing blog posts falls to the bottom of your to-do […]
The 5-Step Brand Analysis to Refresh Your Content Marketing
OnA brand analysis gives you the opportunity to look deeper into your current digital branding so you can optimize, improve, and shift. Even if you have a clear idea of what your brand looks like and […]
Why You Need a Personal Marketing Plan as a Female Founder
OnA personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
Fall Marketing Ideas to Connect With Your Audience During Harvest Season
OnThere are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]