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5 Instagram Profile Template Ideas to Match Your Unique Brand

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instagram profile template

If you wished you could just find an Instagram profile template that represents you, you’re in the right place. Not only is Instagram a valuable place to be as a business—90 percent of Instagram users follow at least one business and two-thirds feel Instagram helps them better interact with the brands they like—but the way you represent yourself through your profile changes everything.

An effective, well-branded profile does a few things:

  • Introduces you to the world
  • Gives potential followers something to connect with
  • Tells potential followers what to expect in your community
  • Shares social proof
  • Allows potential followers to self-identify whether they belong in your community

How do you convey all that with each new photo? These Instagram profile template ideas will help you streamline all the things that make you unique. When you focus on a single theme that best represents who you are, it’s easier to tell your story consistently and with clarity.

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Introductory Profile

Use your content to showcase a single element that best represents who you are and why people should care about you. According to We Are Social and Hootsuite, 27 percent of people discover new brands through social media ads and 23 percent find brands through social media recommendations. In many cases, Instagram will be the first place potential customers and clients look to get to know you.

Instagram Profile Template

Look at Big Sur’s Instagram page to get an idea of what an introductory profile looks like. The account wants to attract fans with its stunning photos and keep the travel destination at the forefront of people’s minds when they are planning their road trips. 

Social Proof Profile

If you’ve been in the business for a long time, or have had significant success, the social proof account is for you. This theme allows you to focus on the value of your products or services through customer stories, statistics, and real examples. 

“Have you ever purchased a product after a recommendation from somebody else?” asks Andrew Roach at Oberlo. “If you have, you’ve been influenced by social proof, and you’ve shown why it can be an excellent marketing tactic for businesses.”

Instagram Profile Template

A great example of an account that taps into social proof is Dr. Jennifer Shaw behind the Natural Wellness Tips podcast. Her account shares tips for reducing pain and stress with explanations for why various treatments work. She (and her happy listeners) are living proof that her advice is sound, which attracts a larger audience and a bigger network to her brand. 

Sales-Focused Profile

A sales-focused profile wants to directly generate revenue from customers and new followers. While a social proof account will indirectly drive revenue, a sales-driven account will bring people to your website. 

If you sell products, this is an important Instagram profile template to consider. At the end of the day, the goal is to generate sales—but you can only do that if you’re promoting your products. Using this style of feed will hold you accountable to getting great photos so you can keep your feed looking fresh while still making sales.

Instagram Profile Template

Look at the Instagram profile of Etsy to see a sales-focused brand. The marketplace frequently posts some of their hottest items and drives customers to specific social media profiles and storefronts. The website knows that the right aesthetic and product curation can drive sales, helping small business owners increase their income.  

Educational Profile

An educational Instagram profile is all about sharing tips, strategies and ideas based on your area of expertise. This is a common profile type for niche brands and even coaches on Instagram. An educational profile allows you to drive sales through showing what you know and providing value up front. 

Educational profiles are also useful if you plan to create blog and video content for your brand. Use Instagram as a way to tease your insights so you can drive people to your website or YouTube channel to dig deeper.  

Instagram Profile Template

The content from Millennial Therapist is the perfect example of educational content done well. Not only is her content branded and formatted consistently, but she’s focused solely on educating her community around mental health.

Curation Profile

The fifth type of Instagram template is a curation account, or a profile that shares the posts of others, acting as a hub for posts on a particular topic. This type of account is valuable because it allows you to continually tag—and therefore connect with—other brands in your space. This also drives more organic sharing and growth.


This is also a great profile template idea for product-based businesses. If customers regularly share your products in posts, re-post them to leverage User Generated Content (UGC). In fact, consumers trust UGC more than brand-created content, making this an opportunity for you to connect with more potential customers.

Instagram Profile Template

Toms is a great example of a brand that blends selling with curation. Their photos are always high-quality and focused on their product, and yet their feed is still well-branded and tells a story about who they are and what they stand for.

Keep Reading: Why Instagram Isn’t Working for Your Business

Use an Instagram Profile Template Today

There is no one way to develop a great Instagram account but one tactic that makes it easier: streamline with a single focus. When you focus solely on social proof or curation, you give yourself guardrails that make it easier to choose content and topics, all while staying on brand. Use these Instagram profile template ideas to find the option that’s best suited to your brand and then implement and test to see if it’s working for you.

Don’t forget to download the Instagram Caption Checklist to drive more engagement and tell your story!

Jessica Thiefels is the author of, 10 Questions That Answer Life’s Biggest Questions, podcast host of Mindset Reset Radio and founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency. She's been writing for more than 10 years and has been featured in top publications including Forbes and Entrepreneur. She also contributes to Glassdoor, Fast Company, Outbrain, Score.org and more. Follow her on Twitter, connect on LinkedIn and join her community of intention-getters on Instagram.

5 Instagram Profile Template Ideas to Match Your Unique Brand

By: Jessica Thiefels Time to Read: 4 min