If you’re comparing Planoly vs Later, two of the most popular scheduling tools, especially for Instagram, you may be struggling. Both of them provide account analytics, allow you to schedule your content ahead of time, and […]
Audience development is a key part of the content marketing process—but are you making time for it? For example, take a moment to reflect on who is really reading your social media posts and blog content. […]
Inbound content marketing is often separated into inbound marketing and content marketing. When you look at a successful content marketing strategy, however, you see the two are combined into a single, consistent strategy that moves the […]
Content development isn’t an easy process. It requires research and creativity, as well as knowing the mechanics of writing, SEO, and proper promotion. Even if you think you have a handle on it, the digital marketing […]
Your Instagram highlight covers may not seem like an important part of your overall Instagram feed. However, if you’re sharing important or valuable information in your highlights, your covers play a major role in whether they […]
Educational content might be the missing piece in your SEO strategy. Don’t just talk about yourself, your products and your services, create content that attracts writers who are covering similar topics and themes.
When you create educational […]
Multicultural marketing is not just a buzzword after the past year and a half of cultural disruptions. It’s an important shift in the way brands should be connecting with consumers of all cultures, ethnicities and backgrounds.
The term “eNewsletter” may sound so early 2000’s but the email marketing channel is still alive and well. Despite the many avenues now available for marketing and the popularity of social media, email is a channel […]