The theme of October’s marketing data was: organic content marketing pays off. While I already knew that was true, it’s exciting seeing it happen on such a small scale. Much of my work in the past […]
Your business blog is a tool you’re not using to its full potential. (Okay, maybe you are, but in my experience, most aren’t maxing out the value of their blog just yet).
If you’re writing blog posts, […]
This month’s reporting reminds me of something that’s easy to brush off: being a business owner is HARD. Especially as a solopreneur, when you’re doing marketing, branding, selling and then managing to get all the work […]
I’ve never been the person who uses a lot of content marketing tools—I like to keep my day-to-day very minimalist. I mean, I still use a handwritten calendar that sits by my desk and comes with […]
I love digging into my marketing data—and you should too. The data tells us what’s working, what’s not and how we can improve as we move ahead. I do this every month, reflecting back on the […]
I write a lot, especially guest posts. On an average week, I’ll write and edit 6 to 10 articles. Surprisingly, that’s never changed. In every job I’ve ever had professionally, I’ve been producing internal blog posts, […]
Organic content marketing is one of the most important elements when developing a balanced marketing strategy. One that appeals to your audience, while also driving leads, engagement and brand equity.
Many businesses have turned to the “pay […]