The “know like trust” (KLT) factor is a marketing concept that is becoming more and more important. The goal is to get your audience, prospects, leads, customers, or clients to understand and eventually believe in your […]
Social advocacy is more than just a buzzword—it’s a key focus of marketing that every modern business needs to consider. Social advocacy is composed of two elements:
Public conversations from your brand advocates, like customers, clients, employees, […]
A social media marketing audit may seem like something reserved only for big businesses—but businesses of all sizes can benefit. Consumers rank social media as the number one communication network to connect with brands, according to […]
Instagram presets are popular among Instagram users—but do they make your brand less authentic? The short answer: not if you do it right.
Presets are a strategic way to level-up your visual identity and create consistency […]
Keep the winter blues at bay with some fresh winter marketing ideas. You don’t need to let a seasonal slump slow you down; with a new year and a new season, this is your opportunity to […]
If you want to create more authentic, high-quality content for your brand, you may be wondering how to hire a ghostwriter—with so much else to do, writing blog posts falls to the bottom of your to-do […]
A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
There are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]
As a social media content creator, your main goal is to ideate fun, unique posts that your audience will identify and engage with. All while staying on-brand and on-message—not always an easy task.
The big four networks […]