If you’re running out of Instagram story ideas, it’s time to refresh your tool box because the use of Instagram stories is only growing.
In 2019, Instagram had more than 500 million daily active […]
10 Instagram Story Ideas to Boost Engagement
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18 Engaging Post Ideas for the Uninspired Social Media Content Creator
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As a social media content creator, your main goal is to ideate fun, unique posts that your audience will identify and engage with. All while staying on-brand and on-message—not always an easy task.
The big four networks […]
How to Get Started With LinkedIn Marketing Solutions and Features
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LinkedIn is a unique social media network as it specifically caters to businesses and targets professionals—675 million professionals, to be exact. Even with more of a narrowed scope, the platform is still […]
What the 2020 Presidential Campaign Strategies Can Teach Us About Content Marketing
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There’s much we can learn from the campaign strategies of the 2020 presidential candidates. In an election year, it seems like everywhere you look—or click—there’s a political ad. While this can be annoying as a consumer […]
How to Do Audience Research and Analysis for Your Blog
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Audience research and analysis might sound like a complex and daunting task, but don’t let the phrase scare you away. Once you understand the process, you’ll not only be able to tackle it yourself, but you’ll […]
5-Steps to a Festive Holiday Content Marketing Plan
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Holiday marketing starts earlier and earlier every year, leading consumers into the buying season well before it’s time to shop. With everyone looking for deals at Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and the […]
Blog Research: How to Find the Best Sources and Data
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Blog research is critical, whether you’re creating content for your blog, guest posting, or writing a thought leadership article. The importance of quality sources is immeasurable.
“Opinion on its own is not enough. It has to bring […]
Branding in the Age of Social Media: How to Get it Right
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Branding in the age of social media is as critical as it is difficult. Currently, there are about 3.2 billion active users worldwide, according to the Digital in 2018 report by Hootsuite and We Are […]
How to Create Impactful Evergreen Content: From Strategy to Execution
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Evergreen content is defined as timeless content that carries value and stays relevant for years after it’s publication date. However, the word timeless can be intimidating. How do you know what will remain relevant in the […]
How to Leverage User-Generated Content for Small Business
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User-generated content (UGC) is an untapped resource for many small businesses. UGC exists all around us, in the form of social media posts, reviews, and customer images, and can be invaluable for optimizing your brand presence.