Organic content marketing to help you stand out as an authentic and authoritative brand.
If you want to create more authentic, high-quality content for your brand, you may be wondering how to hire a ghostwriter—with so much else to do, writing blog posts falls to the bottom of your to-do […]
A personal marketing plan is non-negotiable for female founders, the number of which has doubled in the past decade—20 percent of the startups founded in 2019 had a female leader, according to Continue Reading
There are so many fall marketing ideas for you to capitalize on this season. Between the official dates of September, 22 and December, 21, there are major national holidays, the biggest retail weekend of the year, […]
If you’re running out of Instagram story ideas, it’s time to refresh your tool box because the use of Instagram stories is only growing.
In 2019, Instagram had more than 500 million daily active […]
As a social media content creator, your main goal is to ideate fun, unique posts that your audience will identify and engage with. All while staying on-brand and on-message—not always an easy task.
The big four networks […]
LinkedIn is a unique social media network as it specifically caters to businesses and targets professionals—675 million professionals, to be exact. Even with more of a narrowed scope, the platform is still […]
There’s much we can learn from the campaign strategies of the 2020 presidential candidates. In an election year, it seems like everywhere you look—or click—there’s a political ad. While this can be annoying as a consumer […]
Audience research and analysis might sound like a complex and daunting task, but don’t let the phrase scare you away. Once you understand the process, you’ll not only be able to tackle it yourself, but you’ll […]
Holiday marketing starts earlier and earlier every year, leading consumers into the buying season well before it’s time to shop. With everyone looking for deals at Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and the […]
Blog research is critical, whether you’re creating content for your blog, guest posting, or writing a thought leadership article. The importance of quality sources is immeasurable.
“Opinion on its own is not enough. It has to bring […]