Organic content marketing to help you stand out as an authentic and authoritative brand.
This isn’t just a regular list of ideas for your social media strategy. Much of what’s available online has been regurgitated time and time again. In my seven years in marketing, I’ve slowly begun to learn […]
The theme of October’s marketing data was: organic content marketing pays off. While I already knew that was true, it’s exciting seeing it happen on such a small scale. Much of my work in the past […]
I’m sharing about how I make time to write because of a conversation I had with fellow San Diego entrepreneur, Stefanie Bales, of Stefanie Bales Fine Art. She responded to an Instagram story of […]
Your business blog is a tool you’re not using to its full potential. (Okay, maybe you are, but in my experience, most aren’t maxing out the value of their blog just yet).
If you’re writing blog posts, […]
A guest posting program could be the game-changer your blog needs. Not only does it allow you to feature new voices and perspectives, but you can get fresh content without writing it yourself. Not to mention, […]
This month’s reporting reminds me of something that’s easy to brush off: being a business owner is HARD. Especially as a solopreneur, when you’re doing marketing, branding, selling and then managing to get all the work […]
I talk a lot with my clients and in my Instagram stories (Follow me @JessicaThiefels) about how important it is to stay on top of your social media analytics and let the data guide your […]
I’ve never been the person who uses a lot of content marketing tools—I like to keep my day-to-day very minimalist. I mean, I still use a handwritten calendar that sits by my desk and comes with […]
I love digging into my marketing data—and you should too. The data tells us what’s working, what’s not and how we can improve as we move ahead. I do this every month, reflecting back on the […]
Yesterday’s training on how to make social media marketing both easier AND more effective was truly amazing. Not only did we have 20+ people—standing room only!—in attendance, but there was incredible feedback and some pretty amazing […]