Organic content marketing to help you stand out as an authentic and authoritative brand.
A guest posting program could be the game-changer your blog needs. Not only does it allow you to feature new voices and perspectives, but you can get fresh content without writing it yourself. Not to mention, […]
This month’s reporting reminds me of something that’s easy to brush off: being a business owner is HARD. Especially as a solopreneur, when you’re doing marketing, branding, selling and then managing to get all the work […]
I talk a lot with my clients and in my Instagram stories (Follow me @JessicaThiefels) about how important it is to stay on top of your social media analytics and let the data guide your […]
I’ve never been the person who uses a lot of content marketing tools—I like to keep my day-to-day very minimalist. I mean, I still use a handwritten calendar that sits by my desk and comes with […]
I love digging into my marketing data—and you should too. The data tells us what’s working, what’s not and how we can improve as we move ahead. I do this every month, reflecting back on the […]
Yesterday’s training on how to make social media marketing both easier AND more effective was truly amazing. Not only did we have 20+ people—standing room only!—in attendance, but there was incredible feedback and some pretty amazing […]
There are dozens of organic content marketing mistakes you can make, especially if you’re managing content marketing yourself—but aren’t a marketer. I look at hundreds of websites each week, between researching for link building opportunities […]
Is your Instagram strategy allowing you to highlight the most authentic version of yourself and your brand?
Authenticity says a lot in our over-filtered, over-photoshoppped, ad-centric world. A 2017 survey of 2,000 consumers from U.S., U.K., […]
I write a lot, especially guest posts. On an average week, I’ll write and edit 6 to 10 articles. Surprisingly, that’s never changed. In every job I’ve ever had professionally, I’ve been producing internal blog posts, […]
Having the right social media strategies in place is as valuable for your small business as it is for a large corporation. If you’re skimping on your efforts, you’re not going to see results. As a […]