The term “eNewsletter” may sound so early 2000’s but the email marketing channel is still alive and well. Despite the many avenues now available for marketing and the popularity of social media, email is a channel […]
Marketing coaching isn’t just for entrepreneurs. Female executives are in a position to amplify their voice, inspire others, and share their passion too—and that requires marketing know-how. Simply sharing within the four walls of your office […]
Authentic marketing is no longer optional—it’s necessary. It’s no longer enough to entice and attract. Modern, post-COVID consumers want more. They’re inundated with digital messaging, social media, and non-stop content. To cut through the noise, you […]
Audience research cannot be ignored if you’re creating content. If you’re writing blog posts or creating social media content based on hunches, assumptions or topics that appeal to you, you’re likely missing out on what your […]
If you’re a soulpreneur, you may struggle with Instagram marketing, where the emphasis is on posting pretty photos, selling in the DMs, and competing with millions of other spiritual entrepreneurs and soulpreneurs.
You want to share your […]
It seems like everywhere you look another brand is saying, “Choose Happiness” or “Good Vibes Only.” While the intent is to inspire, this can lead to toxic brand messaging. Great marketing addresses the entire spectrum of […]
Part of the marketing team’s job is to provide sales support, helping the sales team sell your products and services. While there are many ways to support the sales team with marketing assets and copy, one […]