The art of storytelling is one that many writers know well. Andrew Stanton, a master storyteller, the creator of the Toy Story (and other) movies, gave a Continue Reading
The Art of Storytelling: What I’ve Learned in 8 Years of Writing
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20 B2B Marketing Tools for Creating, Sharing and Measuring Content
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Are you leveraging the many B2B marketing tools available to create, share and measure your content? If you’re not, you’re likely wasting time on tasks that could be done faster and easier, or worse, missing out […]
How to Use Visual Marketing to Differentiate Your Content
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Visual marketing is becoming more important as a differentiator for brands in a world filled with content that looks exactly alike. Visuals make your content memorable, attractive and appealing and your brand easier to recognize. Content […]
How to Align Your Content Marketing and Social Media Marketing
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By nature, content marketing and social media marketing are closely intertwined when it comes to overall digital presence. As such, the two need to work together, ensuring that you’re maintaining consistent messaging, while also staying on […]
8 Types of Video Content for Your Marketing Plan
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There are so many video content types that you can use to promote your brand and connect with your audience, how do you choose the right one? Amir Shahzeidi, from UScreen, will guide you.
Did you know […]
5-Steps to a Festive Holiday Content Marketing Plan
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Holiday marketing starts earlier and earlier every year, leading consumers into the buying season well before it’s time to shop. With everyone looking for deals at Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and the […]
5 Tips to Drive More Ecommerce Sales From Your Blog (Plus Examples)
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If you’ve thought about investing in your blog to drive traffic and increase ecommerce sales, your mind is in the right place. Content positions you as an authority in your space, while also makes your brand […]
5 Non-Sales Marketing Performance Metrics for Your B2B Blog
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Proving the ROI of your B2B blog using marketing performance metrics is non-negotiable. You don’t want to pour resources into creating content without seeing the needle move—and your CEO or Director won’t let that happen anyway.
As […]
The 5-Step Content Audit to Do Now
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If your website or blog is a few years old, and you’ve regularly published articles, it may be time for a content audit. Odds are you’ve accumulated a lot of content—both good and bad—and old articles […]
10 Website Copywriting Tips From a Marketing Veteran
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Website copywriting has been a part of my job since my very first role as a copywriter. As a career writer and marketer, I’ve written hundreds of articles, landing pages and website copy sections, as well […]