By nature, content marketing and social media marketing are closely intertwined when it comes to overall digital presence. As such, the two need to work together, ensuring that you’re maintaining consistent messaging, while also staying on […]
There are so many video content types that you can use to promote your brand and connect with your audience, how do you choose the right one? Amir Shahzeidi, from UScreen, will guide you.
Did you know […]
Holiday marketing starts earlier and earlier every year, leading consumers into the buying season well before it’s time to shop. With everyone looking for deals at Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and the […]
If you’ve thought about investing in your blog to drive traffic and increase ecommerce sales, your mind is in the right place. Content positions you as an authority in your space, while also makes your brand […]
Proving the ROI of your B2B blog using marketing performance metrics is non-negotiable. You don’t want to pour resources into creating content without seeing the needle move—and your CEO or Director won’t let that happen anyway.
If your website or blog is a few years old, and you’ve regularly published articles, it may be time for a content audit. Odds are you’ve accumulated a lot of content—both good and bad—and old articles […]
Website copywriting has been a part of my job since my very first role as a copywriter. As a career writer and marketer, I’ve written hundreds of articles, landing pages and website copy sections, as well […]
The right content discovery tools are critical if you want to maintain a robust social media calendar. Doing so requires that you post a variety of content, including branded (or owned) media, relevant content (like industry […]
Ranking was never about creating perfect content. In 2008, you just spammed the primary keyword 30 times in the footer, using white text on white background, and you’re set.
Fast forward a few years and on-page modifications […]
Marketing automation for B2B efforts is not relegated to CRM and sales emails. It can be used to create great content too.
In the world of B2B, content can’t be overlooked. It educates potential clients, leads them […]