Organic content marketing to help you stand out as an authentic and authoritative brand.
User-generated content (UGC) is an untapped resource for many small businesses. UGC exists all around us, in the form of social media posts, reviews, and customer images, and can be invaluable for optimizing your brand presence.
Your bottom line is revenue. If you’re not bringing it in, there’s a problem. While paid marketing can be a valuable tool for achieving this, organic traffic is often overlooked. Because it requires a long-term strategy, […]
Writing a great blog post for your audience doesn’t matter if they don’t see it. And if you have a new or low-traffic website, chances are very few people are seeing it. Instead of spending all […]
Seasonal posts can be overlooked when developing your blog strategy. The value of evergreen content is undeniable (evergreen content is not date-specific, stays relevant and provides value for years to come), but that doesn’t mean you […]
As a CMO, you understand that SEO is a complex, ever-evolving, long-term game, and the importance of backlinks in SEO strategy can’t be overlooked. In fact, Backlinko recently created a list of Google’s 200 ranking […]
If you’re not thinking about micro-moments yet, your content strategy is already old news. Micro-moments are defined by Google as:
“…the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter. […]
Your customer acquisition strategies are more important now than ever before, with the cost of acquiring a customer having risen nearly 50 percent in the […]
Your backlink strategy is one of the key aspects of a great SEO plan, along with writing great content, linking internally, and ensuring fast load time. But a strategy that drives low-quality link value back to […]
Blogging can be hard work. It takes ideation, writing, strategy, and consistency to develop a blog that’s valuable for your business. One of the most important elements of getting the most from your blog is SEO […]
A content calendar is typically used to plan your blog posts. It’s also your best friend as a small business owner or marketer. We all know how the blog writing cycle goes when you have a […]