Organic content marketing to help you stand out as an authentic and authoritative brand.
As a CMO, you understand that SEO is a complex, ever-evolving, long-term game, and the importance of backlinks in SEO strategy can’t be overlooked. In fact, Backlinko recently created a list of Google’s 200 ranking […]
If you’re not thinking about micro-moments yet, your content strategy is already old news. Micro-moments are defined by Google as:
“…the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter. […]
Your customer acquisition strategies are more important now than ever before, with the cost of acquiring a customer having risen nearly 50 percent in the […]
Your backlink strategy is one of the key aspects of a great SEO plan, along with writing great content, linking internally, and ensuring fast load time. But a strategy that drives low-quality link value back to […]
Blogging can be hard work. It takes ideation, writing, strategy, and consistency to develop a blog that’s valuable for your business. One of the most important elements of getting the most from your blog is SEO […]
A content calendar is typically used to plan your blog posts. It’s also your best friend as a small business owner or marketer. We all know how the blog writing cycle goes when you have a […]
If you’re a beginning blogger, you may need a little help getting started. After writing a blogging for 10 years, I know that the best way to stay on track with publishing, and ensure you’re making […]
The theme of October’s marketing data was: organic content marketing pays off. While I already knew that was true, it’s exciting seeing it happen on such a small scale. Much of my work in the past […]
Your business blog is a tool you’re not using to its full potential. (Okay, maybe you are, but in my experience, most aren’t maxing out the value of their blog just yet).
If you’re writing blog posts, […]
This month’s reporting reminds me of something that’s easy to brush off: being a business owner is HARD. Especially as a solopreneur, when you’re doing marketing, branding, selling and then managing to get all the work […]