There’s much we can learn from the campaign strategies of the 2020 presidential candidates. In an election year, it seems like everywhere you look—or click—there’s a political ad. While this can be annoying as a consumer […]
Audience research and analysis might sound like a complex and daunting task, but don’t let the phrase scare you away. Once you understand the process, you’ll not only be able to tackle it yourself, but you’ll […]
Holiday marketing starts earlier and earlier every year, leading consumers into the buying season well before it’s time to shop. With everyone looking for deals at Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and the […]
Blog research is critical, whether you’re creating content for your blog, guest posting, or writing a thought leadership article. The importance of quality sources is immeasurable.
“Opinion on its own is not enough. It has to bring […]
Evergreen content is defined as timeless content that carries value and stays relevant for years after it’s publication date. However, the word timeless can be intimidating. How do you know what will remain relevant in the […]
User-generated content (UGC) is an untapped resource for many small businesses. UGC exists all around us, in the form of social media posts, reviews, and customer images, and can be invaluable for optimizing your brand presence.
Seasonal posts can be overlooked when developing your blog strategy. The value of evergreen content is undeniable (evergreen content is not date-specific, stays relevant and provides value for years to come), but that doesn’t mean you […]