If your website or blog is a few years old, and you’ve regularly published articles, it may be time for a content audit. Odds are you’ve accumulated a lot of content—both good and bad—and old articles […]
The 5-Step Content Audit to Do Now
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10 Website Copywriting Tips From a Marketing Veteran
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Website copywriting has been a part of my job since my very first role as a copywriter. As a career writer and marketer, I’ve written hundreds of articles, landing pages and website copy sections, as well […]
10 Best Content Discovery Tools to Find Shareable Content
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The right content discovery tools are critical if you want to maintain a robust social media calendar. Doing so requires that you post a variety of content, including branded (or owned) media, relevant content (like industry […]
How to Use Marketing Automation for B2B Content Creation
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Marketing automation for B2B efforts is not relegated to CRM and sales emails. It can be used to create great content too.
In the world of B2B, content can’t be overlooked. It educates potential clients, leads them […]
The Big SEO Checklist [PDF] for Content
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This SEO checklist PDF (downloadable) was made for business owners and bloggers who know they need to optimize their content, but aren’t sure where to start. If you want people to read your blog posts, white […]
A Complete Guide to Outsourcing Content Marketing
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Outsourcing content marketing is quickly becoming necessary for mid-size businesses. While 91 percent of B2B organizations report using content marketing, according to CMI, 74 percent rate their content marketing approach as only moderately or minimally […]
The Competitor Analysis Guide for Content Marketing Success
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Whether you’re building a content marketing strategy from scratch, or want to optimize a current marketing plan, competitor analysis can provide you with valuable insights and ideas. Knowing what your competitors are doing allows you to […]
10 Must-Have WordPress Plugins to Make Your Life Easier
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Whether you’re a CMO, content writer, or a small business owner, these must-have WordPress plugins will make your life easier.
Because WordPress is one of the top CMS choices for websites—with almost Continue Reading
5 Ways to Use Data to Improve Your B2B Content Strategy
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Data isn’t just for the analysts—the best B2B content strategy is based in data. Not just to justify why you’re doing what you’re doing, but to improve and bolster the content itself. When you use data […]
How to Win More Guest Post Opportunities With Great Pitching
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Pitching is critical for getting more guest posting opportunities. A Referral Rock survey found that 50 percent of marketers reach out to 1 to 10 websites […]