The art of storytelling is one that many writers know well. Andrew Stanton, a master storyteller, the creator of the Toy Story (and other) movies, gave a Continue Reading
Are you leveraging the many B2B marketing tools available to create, share and measure your content? If you’re not, you’re likely wasting time on tasks that could be done faster and easier, or worse, missing out […]
By nature, content marketing and social media marketing are closely intertwined when it comes to overall digital presence. As such, the two need to work together, ensuring that you’re maintaining consistent messaging, while also staying on […]
If you’ve thought about investing in your blog to drive traffic and increase ecommerce sales, your mind is in the right place. Content positions you as an authority in your space, while also makes your brand […]
Proving the ROI of your B2B blog using marketing performance metrics is non-negotiable. You don’t want to pour resources into creating content without seeing the needle move—and your CEO or Director won’t let that happen anyway.
If your website or blog is a few years old, and you’ve regularly published articles, it may be time for a content audit. Odds are you’ve accumulated a lot of content—both good and bad—and old articles […]
Website copywriting has been a part of my job since my very first role as a copywriter. As a career writer and marketer, I’ve written hundreds of articles, landing pages and website copy sections, as well […]
The right content discovery tools are critical if you want to maintain a robust social media calendar. Doing so requires that you post a variety of content, including branded (or owned) media, relevant content (like industry […]
Marketing automation for B2B efforts is not relegated to CRM and sales emails. It can be used to create great content too.
In the world of B2B, content can’t be overlooked. It educates potential clients, leads them […]
This SEO checklist PDF (downloadable) was made for business owners and bloggers who know they need to optimize their content, but aren’t sure where to start. If you want people to read your blog posts, white […]